SCOPE OF TENDER:The service provider (Consulting Firm) will deliver a strategic, sector-wide marketing and branding assignment for the South African honeybush sector, grounded in biodiversity conservation, sustainable use and the principles of Access and Benefit Sharing (ABS) under the Nagoya Protocol. The services will include sector, policy and market analysis; assessment of conservation- and ABS-related value propositions; and the development of a coherent strategic positioning framework for honeybush. The assignment will culminate in a Honeybush Sector Marketing and Branding Strategy that articulates shared narratives, priority markets, defensible claims and strategic marketing directions for the sector. The outputs of this assignment will provide an authoritative framework to guide coordinated marketing investments and downstream implementation across the honeybush value chain.  Please indicate whether you intend to submit a bid by creating a draft response without submitting directly in the system. This will enable the system to send notifications in case of amendments of the tender requirements. Should you require further clarifications, kindly communicate using the messaging functionality in the system. Offers must be submitted directly in the system following this link: http://supplier.quantum.partneragencies.org  using the profile you may have in the portal. In case you have never registered before, you can register a profile using the registration link shared via the procurement notice and following the instructions in guides available in UNDP website: https://www.undp.org/procurement/business/resources-for-bidders.  Do not create a new profile if you already have one. Use the forgotten password feature in case you do not remember the password or the username from previous registration.Search for the specific tender using search filters and subscribe to the tender in order to get notifications in case of amendments of the tender document. If you need support with the online system, you can contact the contact details of this tender as indicated in the solicitation document.UNDP OFFICE SOUTH AFRICAPROCUREMENT UNIT