Objectives and Purpose In relation to the above broader context, NDRSC and UNICEF are seeking a creative agency (digital media) to support the development of an innovative creative strategy and related content that can be amplified through the digital platforms of the NDRSC during the response period. NDRSC will coordinate relief activities with government authorities, UN agencies, and other development partners, targeting over 1.8 million affected people, including 171,778 people in 1,231 safety centres. The overarching objective is to ‘Promote recovery and empower the affected communities to build back better while ensuring the accountability of the relief providers’.   The content/messaging/focus will be on: Promote Positive Recovery: Frame the current context as a time to “build back better,” highlighting efforts toward safer, stronger, and more resilient communities. Provide Critical Information: Inform affected communities of essential information related to available services, rights, and entitlements throughout the relief and recovery phases. Introduce and Promote Support Services: Raise awareness of available services linked to government cash assistance (“Cash Plus”), including Mental Health and Psycho Social Support (MHPSS), nutrition, health, education, livelihoods, and other relevant support. Strengthen Community Participation: Encourage and facilitate the active participation of affected communities in decision-making processes that influence their recovery and well-being, also by building on the positive values and contributions and collective responsibility demonstrated during these most challenging times. Support Accountability and Feedback: Inform communities about accessible feedback and complaint mechanisms and amplify community feedback to ensure it is considered in the delivery of relief and recovery services. In broadly following groups should be targeted from the strategy   Group 1: Affected communities Group 2: Affected children Group 2: Providers of rescue, relief and recovery services Group 3: General public Creative strategy must be positive, empathetic (i.e., acknowledging the current challenges faced by affected communities), and provide a sense of hope (i.e., the opportunity to build back better) that reinforces mutual trust and collective strength. In terms of timing, Dec 2025 to April 2026 will be considered for implementation.