PSP France would like to identify qualified companies for the provision of direct marketing campaign services. PSP France would like to establish a frame agreement with two qualified service providers (primary and back-up provider) to support UNHCR in developing and managing an offline direct marketing program to recruit and retain quality donors, with a specific focus on donor acquisition, to: Increase donations both one-off and regular. Improve donor cultivation and long-term value. Collaborate with UNHCR France other agencies (digital for instance) to participate to a 360-donor journey. The service providers’ goal is to develop, implement, execute, test, and optimize the most effective strategy(ies), to achieve the greatest possible impact for a given fundraising budget. PSP France expects from the company to maximize ROI (see ROI expectations below). The proposed frame agreement will start from May 2025 (tentatively) for 12-months, with possible extensions of further period of two times of 12-months each: May 2025 – April 2026 May 2026 – April 2027 May 2027 – April 2028 Bidders are required to submit any request for clarification or any question in respect of this RFP by e-mail to Erzsebet Gal, [email protected]. The deadline for receipt of questions is the 10th of January 2025 23:59 CET.  Bidders are requested to keep all questions concise. Bids should be submitted by file upload to eTenderBox, the online bid registration tool of UNHCR. The eTenderBox can be accessed via the following URL: http://etenderbox.unhcr.org CLOSING DATE AND TIME: 7TH OF FEBRUARY 2025 – 23:59 pm CET