Overall Objective The overall objective of this assignment is to provide strategic and operational export market intelligence and advisory support to the ILO, its parters and selected Jordanian MSMEs, enabling them to enter, test, and expand into new European markets in a structured, informed, and risk-managed manner. Specifically, the assignment aims to: Generate practical, market-ready intelligence on demand, standards, buyer requirements, logistics routes, and emerging opportunities for fresh fruits and vegetables, as well as processed and semi-processed food products to be exported from Jordan to the European Union, including Eastern European markets; and Support the ILO and its partners in strengthening buyer linkages and preparing MSMEs to explore new markets through advisory support, targeted information sessions, and pilot export shipments.