Indonesia's Primary Health Care (PHC) transformation is a key pillar of its Universal Health Coverage (UHC) agenda, mandated by Health Law No. 17/2023. However, challenges such as financial constraints, workforce maldistribution, and fragmented health information systems persist. Since 2022, UNICEF, in collaboration with MoHA and MoH, has supported PHC strengthening in NTB Province, expanding from Lombok Barat and Lombok Timur to Bima and Sumbawa Barat in 2023. The initiative focuses on data utilization, governance, strategic planning, supervision, and quality improvement, reaching 76 Puskesmas through workshops, training, and coaching. As the program approaches its 2025 exit strategy, UNICEF seeks an expert institution to conduct an endline assessment and develop a scaling-up roadmap for sustainable PHC strengthening.