PSP Hong Kong is prioritizing its resources to grow the middle donor segment and accelerate income growth, while ensuring donors enjoy a meaningful and rewarding experience that strengthens engagement and retention. This momentum calls for a relationship driven approach strengthened by strategic donor development.  Middle Value Donor Programme development will focus on relational fundraising, strengthening direct mail and engagement eDMs, initiating a targeted annual campaign to upgrade monthly donors, and supporting upward donor movement and file migration.  By partnering with a qualified vendor, PSP Hong Kong aims to enhance stewardship and fundraising services for middle donors, optimize campaign performance, deepen donor relationships, and facilitate donor migration, ultimately fostering a stronger connection to the refugee cause.  The services contract is planned for an eleven‑month period, with commencement upon completion of the selection process, tentatively beginning in May 2026.  Find attached in Annex A additional information about the services required (TOR).