UNICEF is seeking an institutional contractor to support the conceptualization, design, and execution of the 2025 World Children’s Day live event in Thailand, with a thematic focus on “Healthy Lifestyle – Beyond the Bites”, under the broader nutrition-centered WCD 2025 campaign.     Background   World Children’s Day (WCD) is celebrated globally each year on 20 November to commemorate the adoption of the Convention on the Rights of the Child (CRC) in 1989. It serves as a key moment for UNICEF and partners to advocate for, promote, and celebrate children’s rights, and to amplify the voices of children and young people in shaping a better future.   In Thailand, UNICEF will mark World Children’s Day (WCD) as a nationwide moment to engage children, youth, communities, stakeholders, and staff in meaningful, inclusive, and inspiring activities. For 2025, the campaign will center on the theme of “Healthy Lifestyle,” building on the TCO primary campaign Kin Rai Dee, to position UNICEF as a leading voice on child nutrition while raising awareness about the importance of good nutrition, healthy eating habits, and access to safe, nutritious food as a fundamental right for every child. In support of this, a live event will be launched to bring together partners, universities, and the public, inspiring collective action to ensure every child in Thailand has the opportunity to grow up healthy and strong.     Objectives, Purpose & Expected results   UNICEF is seeking an institutional contractor to support the conceptualization, design, and execution of the 2025 World Children’s Day live event in Thailand, with a thematic focus on “Healthy Lifestyle – Beyond the Bites”, under the broader nutrition-centered WCD 2025 campaign.   Under UNICEF’s main concept design, the contractor will be responsible for co-developing compelling, brand-aligned engagement activities focused on nutrition and healthy lifestyles, coordinating with multiple partners, and overseeing all logistics to ensure smooth execution and event experience. The event should feature interactive and child and youth-friendly elements that inspire public participation and foster meaningful connections between UNICEF and supporters on the ground.   This year’s WCD campaign aims to raise awareness on the importance of nutritious, safe, and sustainable diets for children and young people, while promoting opportunities for the public to contribute to UNICEF’s ongoing mission to ensure children’s access to nutritious food. This live event is envisioned as a flagship public activation that translates the campaign’s core messages into tangible experiences, engaging young people through creative and participatory activities aligned with UNICEF’s core mission.   By bringing together diverse stakeholders — including government agencies, private sector partners, universities, and youth networks — the event will help to raise awareness on healthy lifestyles and nutritious food, build alliances with like-minded partners, and inspire action. It will also contribute to elevating UNCIEF’s visibility as a trusted voice on child nutrition in Thailand. Through engaging activities, facilitation, and partner coordination, the contractor’s role will be instrumental in ensuring that World Children’s Day 2025’s live event is both impactful and emotionally resonant, contributing to UNICEF’s brand-building goals and expanding its community of informed, engaged supporters.     Description of the assignment   Under this assignment, the awarded contractor will be responsible for the complete design, coordination, and on-ground execution of a half-day event, tentatively scheduled for early November 2025 (specific dates to be confirmed). The event is expected to welcome up to 200 participants and will serve as a flagship on-ground activation within UNICEF’s WCD 2025 campaign, with strong emphasis on youth engagement, brand alignment, and on-site interactivity.   This will include the following tasks:   A. Creative Tasks Experience design: Based on the event concept approved by UNICEF, develop an experiential design and sections/sequences of the event that align with the WCD 2025 nutrition narrative and visual identity. This includes outlining the event structure, session flow, and key engagement moments. Run-of-show, scripting, and programme development: Develop the event’s detailed run-of-show, including flow, timing, and transitions. Prepare MC/host scripts, speaker cue cards, and work closely with UNICEF to prepare talking points for high-profile guests. The script must reflect UNICEF’s tone and key messages on youth participation, collective action, and the overall WCD 2025 campaign’s narrative. Design of interactive youth-focused activities: Propose and deliver creative, participatory activities that bring the theme to life, focusing on cooking demonstrations or competitions featuring young chefs. Other elements could include nutrition-themed games, interactive booths, and youth-led panels. Activities should be accessible, engaging, and visually suitable for media and content capture. Asset coordination: UNICEF will lead the development of promotional materials and a curation plan. The awarded contractor will be responsible for working closely with UNICEF’s team to align on rollout timelines, share event details, and provide necessary assets (e.g., programme, stage visuals, other necessary materials) in a timely and organized manner.   B. Logistical Tasks Production and technical execution Oversee all production elements, including backdrops, stage setup (UNICF’s Blue theme), lighting, audio-visual needs, sound, and light refreshment (healthy and eco-friendly) for all participants through the event. Provide all necessary cooking station equipment and panel/talk session setups. Ensure smooth transitions and content delivery throughout the programme. Coordination of guest speakers and special participants: Coordinate logistics and session needs for invited speakers. This includes briefing, agenda alignment, script input, and on-site facilitation. Logistics, venue, and safety coordination: Coordinate with the selected venue and partners to manage all event logistics, including layout planning, equipment setup, and backstage flow. Ensure event safety protocols are in place, including the presence of an on-site first aid team, proper signage, and emergency preparedness. University and youth network mobilization: Work with UNICEF to coordinate with university partners, student clubs, and youth organisations to ensure strong youth turnout. This includes pre-event communication and facilitation of youth participation in specific sessions. Audience engagement: Support overall crowd management and audience flow throughout the event. Ensure high energy and active participation during key moments. Media and Celebrity Engagement: Coordinate on-site arrangements to accommodate media presence, including designated areas for media and celebrities, photo opportunities, and access to key moments, featured junior chefs, and spokespeople as directed by UNICEF. Event documentation: Capture key moments of the event through both video and photos, ensuring coverage of the overall atmosphere, participant engagement, behind-the-scenes, and highlights across different sessions for post-event storytelling, media use, and UNICEF archives. Post-event reporting and review: Submit a summary report capturing key event features, highlights, outcomes, and lessons learned for future events.   It is noted that UNICEF is responsible for: Design event concept Brand guideline Secure Partners and Venue Provide clearance and approval on each working stage Provide technical consultation on the topic and other necessary information for the company to conduct the assignment Securing media and celebrities Securing guest speakers     Deliverables and Timeline   Phase1: Event design and planning Deliverable 1: Submission of a comprehensive implementation plan for the “Beyond the Bites” event, including Proposed key engagement formats, agenda, and activity flow Preliminary run-of-show outline and logistical needs Work plan and production timeline Estimated timeline of deliverable: By September 2025   Deliverable 2 – Pre-event coordination and promotional alignment Finalized run-of-show and scripts (MC, speakers, transitions) Confirmed production plan and equipment needs for both cooking and talk sessions Logistical coordination with youth partners and guest speakers Alignment with UNICEF on promotion rollout and delivery of necessary event-related assets Estimated timeline of deliverable: By mid-October 2025   Phase2: Execution Deliverable 3 – Event execution On-site implementation of the “Beyond the Bites” event, including full production, youth engagement activities, media facilitation, crowd flow management, and real-time coordination with UNICEF All safety and logistical protocols in place and implemented Real-time coordination with UNICEF and support teams throughout the day Estimated timeline of deliverable:  One half day in November 2025 but before 19 November 2025   Phase3: Documentation and final report   Deliverable 4 High-resolution footage and photos that capture key moments of the event, covering overall atmosphere, participant engagement, behind-the-scenes, and session highlights. Submission of a concise final report in English summarizing key event components, outcomes, feedback received, lessons learned, and recommendations for future activations   Estimated timeline of deliverable 4a: By 30 November 2025 Estimated timeline of deliverable 4b: By 15 December 2025     Reporting requirements   Besides the deliverables listed above, the awarded contractor will be requested for virtual or in-person meetings with UNICEF to align expectations, provide regular updates on progress, and discuss plans, tools, and materials throughout the contract period to ensure timely completion of deliverables.     Location and Duration   The assignment should be completed within 4 months after signing the contract (tentatively from mid-September to December 2025). A detailed work plan will be agreed upon with the awarded contractor. The contractor will work in Bangkok, Thailand, in close collaboration with UNICEF. Regular virtual or in-person meetings are expected. The assignment will be completed at the contractor’s premises. The contractor will be responsible for acquiring the resources and facilities required for its completion, including any travel arrangements.   For full details, please refer to the attached Annex B - Terms of Reference.   This tender will be run through the UNICEF e-submissions system (UNGM). By clicking on the blue ‘Express Interest’ button in the UNGM tender notice, the full UNICEF e-submission system instructions to bidders document (including instructions on how to access the tender documents and submit an Offer) will be automatically emailed to the ‘contact persons’ included in your UNGM registration. Alternatively, the full UNICEF e-submission system instructions to bidders document is publicly available on the UNICEF supply internet pages here: https://www.unicef.org/supply/index_procurement_policies.html .   In the tender management site, if you navigate to the documents tab and opt in to confirm your intention to submit a Bid – you will then see the mandatory placeholders for documents that must be attached prior to submitting your Offer (you will also see if there are any mandatory questionnaires to complete). As such, you are recommended to `opt in` well before the submission deadline so you are clear exactly what documents are required to be uploaded prior to completing your submission.   Please note that in order to access the full-set of tender documents through UNICEF’s e-submissions system, vendors must: (1) be registered with UNICEF in UNGM as a company/NGO; (2) have successfully completed all mandatory information currently required by UNGM when registering.   Please ensure that any files submitted as part of your bid are not corrupt or damaged in any way. Please exercise caution when using compressed files. Any corrupt or damaged files may lead to your Bid being invalidated.   All vendors are strongly recommended to regularly log-in to the UNICEF e-submissions system to check for any deadline extensions, new clarifications, new correspondence or updated tender documents relating to this tender.   Should you have any questions against this solicitation, please submit your queries to Tongchanok Sonsawangphol at [email protected] with CC to: [email protected] - no later than 8 September 2025 so that all queries could be clarified and circulated to all bidders before the deadline.   The closing date of e-submission on UNGM is 15 September 2025 at 10.00 AM Bangkok time.   We look forward to receiving your proposals within the given timeline.   Best regards,   UNICEF Supply team